Spotify's spent the past few years expanding outside music, getting into podcasts, audiobooks, live audio, and even incorporating video on some podcasts. And more than songs, it's individual pieces of content. Tapping on this video of Spotify's 2022 Investor Day will open to the 37-minute mark referenced by Ashley:Ī feed shifts Spotify's atomic unit of discovery away from playlists and towards individual songs. Co-President and Chief Product and Technology Officer Gustav Söderström explained the impending launch as a way to unite the platform’s various verticals-music, podcasts and audiobooks-in one place.
Around the 37 minute mark, a virtual finger swipes up through the platform’s catalog. You can get a sense of how this will function in a preview from Spotify’s investor day this past June. Those recs can include video content, like the Canvas videos, or the looping GIFs that already exist on certain music selections.
TWITTER EXPLORE TIKTOKLIKE FOR YOU SPOTIFY UPDATE
Sources describe the update to me as similar to TikTok’s functionality in which, instead of selecting from a long list of carousels featuring static cover art, the interface allows listeners to swipe vertically through content recommendations that play automatically. Among other things, Spotify will have at least one major launch that was built with an eye toward improving discovery and attracting a younger demographic: a vertically swiped homepage. Next month, at their Stream On event in Los Angeles, Spotify executives will announce the latest features and upgrades coming to the audio platform. Spotify is reportedly redesigning its app to create a vertical TikTok-like algorithmic feed.
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